Blue Chip Relaunches O2 Star Trader

8th February 2017

The O2 Star Trader platform has recently been given a face-lift with added functionality and a brand new design, all developed and managed by Blue Chip.

Star Trader is an O2 branded digital platform used to distribute O2 PAYG sims. ‘Star Traders’ earn £5 commission for every sim that is initially topped up with £10, along with other prizes through monthly competitions and rewards.

It includes a dedicated CRM programme to recruit and retain Traders, offering an ongoing commission scheme per sim activation.

The benefits of a revamp were identified following a series of highly instructive focus groups last year. Working with the agency’s Planning & Insights team, the feedback garnered was used to determine the best way to continue to engage and enthuse this vital third-party task force.

“By understanding the needs and wants of our Traders we’ve been able to develop our best platform ever,” says Account Manager Jayati Sareen.

The account team worked hard to increase personalisation ensuring that every individual user gets the most out of the system. The new site now includes bespoke landing pages catering to Traders on different tiers, as well as a widget-style display allowing Traders to get all the information they need about their performance in a quick and simple snapshot.

We also knew that the landing page for non-Traders had to work harder than ever to encourage sign ups and really showcase the benefits of the Star Trader programme. By developing video content and providing more information upfront we were able to make the newcomers’ transition to Trader as easy and smooth as possible.

And it’s working.

Since launch dwell time has increased by 58% and we expect to see this grow further as we continue to identify ways to optimise the user experience.

You can see the site for yourself here.

 

Are you interested in finding out how a third party reward platform could help you secure more sales for your product or service? Call Ian Morgan on 0161 833 4300 or email mcr@wearebluechip.co.uk .