We Help Nestlé Purina with Dentalife Shopper Piece

22nd February 2017

Blue Chip are proud to announce we are now working with Nestlé Purina, helping with a number of shopper marketing initiatives for recent product launch Dentalife.

Dentalife, a brand new dental chew for dogs and cats, was recently chosen as a winning contender in ASDA’s Dragon’s Den –style open access buyer’s panel initiative.

This entitles the brand to a range of media to advertise the product across the ASDA estate, with Blue Chip stepping in to help create a Facebook animated video, Twitter collateral and a digital 6 sheet execution.

In addition, Blue Chip have also developed a full shopper journey plan with in-situ mock-ups that can be shared with internal stakeholders demonstrating how shoppers will interact with the media from sofa to shelf.

‘It’s been brilliant to be able to help Purina Dentalife make the most of its burgeoning relationship with ASDA,’ says Junior Account Manager Alice Moseley. ‘A healthy pet starts with a healthy mouth, so the more stores we can impact in, the better.’

The product is also being sampled in multiples, with the agency helping to design an impactful sampling stand and product leaflet specifically for use in existing Sainsbury’s stockists.

For more information about Purina Dentalife, you can visit the website here.

For more information about how we can help you with your Shopper Marketing, call Ian Morgan on 0161 833 4300.