Blue Chip Hosts Inaugural Northern MAA Integrated Marketing Diploma
It’s not often we get to play host to some of the UK’s biggest names in marketing, or indeed some of its future stars, but that’s precisely what happened when we opened our doors to the MAA Integrated Diploma this month.
This is the first time the course has taken place outside of London and when they were looking for a venue to host the opening sessions, we were happy to step in and help.
The Diploma has been introduced to meet the needs of today’s integrated agencies through a combination of seminars, online questionnaires, comprehensive reading list and a set brief which together will help candidates become outstanding agency people.
Speakers have already included the legendary Drayton Bird, Google Strategist and former Ogilvy Planning Director Julian Saunders, and many more.
The course is suitable for account handlers, planners, creatives and project managers with less than 18 months agency experience and consists of 10 modules over 8 months.
“I’d strongly recommend anyone thinking of signing up to do so,” says delegate Ben Blackbourn. “The beauty of the course is its direct applicability to your everyday agency life. You can start implementing the learnings straight away, whilst cumulatively fast-tracking your career.”
Blue Chip Managing Director Nicky Thompson also feels passionately about the benefits of the course. “We’ve been lobbying for two years to bring the Diploma course to the North, so we were delighted when not only did they secure enough candidates to make it viable, but also signed up the industry’s leading experts in their field for the move too.”
“We now need to keep this momentum going. So I want to appeal to agency heads and senior marketeers in the North not to miss this chance to expose their teams to some of the best thinking in our industry. Get this course on your radar for 2016 because if we don’t use it, we will lose it!”
Anyone interested in signing up or finding out more about this year’s course, or to register an interest in next year’s, should go here.