Blue Chip Campaign for Braun Thermometers Hits Fever Pitch
Blue Chip have created Braun’s first ever on-pack promotion, now live across eight European countries.
The promotion offers a free £20 personalised Photobox wall calendar with every thermometer purchased, with redemption online via a unique pack code.
It will feature across national account and independent pharmacies through till February – driving sales of the category leader through the season of childhood colds and fevers.
‘Blue Chip were not only responsible for developing a relevant partner offer with Photobox which could work across all our participating markets, but also pioneered a promotional sticker which has great standout on shelf, carries the message in all languages, but also retained the integrity of complicated on-pack information” said Pete Hazlewood, Associate Customer Marketing Director. “It was a big ask, and Blue Chip have been invaluable with their professional approach every step of the way”.
Kathy Lye, Blue Chip Account Director said “ We were able to draw on our experience of activating pan-European promotions for Braun’s first consumer on-pack and look forward to working further with Braun to address their B2B proposition in the future”.