Blue Chip Appointed Lead BTL Agency for SCA
Blue Chip has been appointed to work across SCA’s entire portfolio, now adding Velvet, Cushelle and Plenty to current brands Bodyform and TENA.
The partnership will see the agency develop and deliver a range of strategic integrated campaigns with a specific focus on promotional, shopper, experiential, sampling, DM and mobile/digital channels.
The addition of the paper brands comes on the back of three years of highly successful activity in the personal care category.
In 2016 alone, Blue Chip’s ‘Pink Ticket’ promotion for Bodyform helped the brand achieve its highest ever brand share, its biggest ever period of off-shelf and secured gold in the POPAI Awards.
“Blue Chip consistently demonstrates commitment, passion and expert knowledge across both BTL and shopper disciplines,” says Nicola Coronado, Marketing Director. “They’re focussed on results and their creativity and strategic ability consistently helps us to drive our business forward.”
Ian Morgan, Client Development Director, adds: “The news marked a brilliant end to last year and a really exciting start to this one. It is always a pleasure to deal with SCA, a dedicated and talented team with real enthusiasm and knowledge of their categories and environments in which they sell.”
We look forward to building on our strong partnership with SCA in 2017 as we continue to deliver award-winning campaigns that work.