Blue Chip Appointed by Terraillon for UK-First Activity
Blue Chip is proud to announce our recent appointment by Terraillon, the world’s largest manufacturer of consumer scales.
Our first campaign for the company will see us activate their ‘Jam Scales’ brand in Lakeland stores in the run up to Christmas.
Launching in mid-October, the campaign offers consumers a FREE Lakeland Preserves book with every purchase of the Jam Scales, whilst stocks last.
“The timing couldn’t be better for the campaign” says Account Director Andrew Thatcher. “Not only are we capitalizing on the home-baking momentum created by the Great British Bake-Off but, as we head into the festive season, the scales and book make a perfect gift for both the budding and established baker.”
The campaign heralds the very first activity for the brand in the UK, and offers brilliant value for the shopper, with the opportunity to claim a book worth £5.97 with the scales which retail from £29.99.
Books can be picked up at the fixture or at the till in-store, or are automatically added to any online shopper’s order when purchasing the Terraillon My Cook 15 Jam Scales or Terraillon Neocook Jam Scales 6KG.
“We’re thrilled to be working with such an innovative company,” says Business Director Myrtle Doyle. “The products Terraillon create are at the cutting-edge of technology, but also have a place at the heart of every home. We look forward to working on the full range of products in the New Year and introducing them to a new UK audience.”