Blue Chip Appointed by North-West’s Farleys Solicitors
Blue Chip are delighted to announce their appointment by leading North West firm Farleys Solicitors LLP.
Originally established in Blackburn in 1958, the practice has established an excellent reputation in providing specialist legal advice and now boasts five offices and over 180 staff.
Blue Chip will be providing consultancy services to help the firm get cut-through in the increasingly competitive personal injury market, running in-depth focus groups, providing strategic insights and executional recommendations.
“We wanted to work with an agency that was local to us, had a deep understanding about consumer behaviour and motivation, and who would be able to bring fresh thinking to a category that traditionally relies on increasingly ineffective PPC advertising,” says Associate Partner Steve Garbett. “Blue Chip more than fitted the bill.”
The appointment marks the first time Blue Chip has worked with a solicitors firm, and heralds a commitment to expand into other verticals that currently include FMCG, Telecoms and Financial Services marketing.
“As Leonardo Da Vinci said, learning never exhausts the mind,” says Client Development Director Ian Morgan. “As experts in understanding what moves people to positive action, whatever the product or service, we believe we have a unique skillset to offer Farleys, and we’re looking forward to getting to grips with this new and exciting field.”
For more information, call Ian Morgan on 0161 833 4300.