It’s Off! New Crabbie’s Grand National On-Pack
We’ve been chomping at the bit to get out of the gate since we were appointed by Halewood International, and now we have, with a Grand National themed promotion running across 700,000 bottles of Crabbie’s Original.
Spurred on by the brand’s 3rd year of sponsorship of the Grand National, which runs on 7th April this year, we’re offering one lucky person the chance to win £50,000 hands down.
Each bottle features a unique code which shoppers can enter at a dedicated promotional website. Having done so, they get the chance to pick a horse that will attempt to race through the streets of Liverpool all the way to Aintree. Those people with winning codes will see their nags make it and win a pre-allocated prize.
Anyone not scooping the top £50,000 purse isn’t out of the running. There are over 2,000 runners-up prizes of Crabbie’s-related merchandise, including glassware, product, sunglasses, t-shirts and flip flops.
“With just four weeks to pull the project together, things definitely went down to the wire,” says Account Director Kathy Lye. “But now that we’ve hit our stride, we’re looking forward to consumers sharing in the excitement of the big race!”
Claire Kelly, Marketing Controller for Crabbie’s, adds: “We’re hoping the £50,000 prize will help us be first past the post as the refreshing drink of choice as we race into Spring”.