WE DRIVE PEOPLE TO POSITIVE ACTION


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Why? Because we’re people people.

Whether you’re targeting shoppers, consumers or businesses, no-one wakes up and suddenly decides to buy your brand or use your service.

They’re thinking about their family, their friends, jobs, money, traffic, getting the kids ready, their plans for the weekend…
basically anything but your brand.

It is our job to understand what makes them tick so that you can deliver the value they’re looking for at the perfect time for them.

WE'RE OMNI-CHANNEL MARKETERS

From sofa to store, we’ll help you pick the right mix of touchpoints, content and comms to reach your audience and guide them to positive action.

Whether that’s via promotional, retail, digital, mobile, experiential, direct, social or partnership marketing, we’ll help you reach your audience in the most effective and cost efficient way possible.

Omnichannel

OUR WORK

We’ve earned an enviable reputation for results and won over 100 awards for effectiveness.
Here are just a few of our recent campaigns.

PRAISE

NEWS

Read up on our latest campaigns, case studies and what we’ve been up to at Blue Chip.

21st January 2016

Let’s Crack Open the Crabbie’s. We Won Halewood!

We’re pleased as punch (or should that be beer?) to announce we’ve been appointed by Halewood International, the UK’s largest independent drinks manufacturer and distributor.

20th January 2016

Bodyform Thinks Pink with Latest Consumer Campaign

Bodyform have kicked off their latest promotional activity this New Year with ‘The Pink Ticket’ – an instant win promotion offering ten lucky shoppers a trip for two to New …

18th January 2016

Going Live: ACCO’s Pan-European ‘Office Rewards’ Scheme

The countdown is on for the launch of a brand new pan-European loyalty scheme from ACCO. ‘Office Rewards’ works on a fully automated platform that lets regular ACCO product purchasers …

10th January 2016

Meet Tim. He’s Helping Us Get Even Better At Retail Marketing

Blue Chip is pleased to announce a new strategic partnership for 2016, with marketing consultant Tim Ainsworth. Tim has over 15 years’ collective client-side/agency experience and a strong record in …

26th November 2015

Blue Chip Hosts Inaugural Northern MAA Integrated Marketing Diploma

It’s not often we get to play host to some of the UK’s biggest names in marketing, or indeed some of its future stars, but that’s precisely what happened when …

25th November 2015

Manchester Is Cooking Up a Storm with Tasty New Client Rustlers

The Blue Chip Manchester office are flaming thrilled to welcome Kepak Convenient Foods Ltd to our client list. Blue Chip were appointed following a two-way pitch against Bray Leino in which we …

25th November 2015

It’s Growing Up North – Manchester Gets Four New Starters

The numbers at Blue Chip Manchester are swelling more quickly than the rivers (yes, it’s raining) as we welcome four new recruits to the northern team. Rachel Lofthouse joins as …

25th November 2015

McCain Give Away FREE Roast Trays to Help Shoppers Create Perfect Roasts

To support the launch of their delicious NEW Roasts, McCain are offering a FREE limited edition Roast tray to Iceland customers this month. Developed by Blue Chip, the shopper marketing …

21st October 2015

Blue Chip Go On Strike to Win IPM Bowling Tournament

This month saw Blue Chip crowned champions at the second-ever IPM Manchester Bowling Tournament. Taking place at All Star Lanes in the city’s Great Northern Warehouse, a number of agencies …

6th October 2015

We Create Digital Proximity Campaign for Buxton

When Buxton were looking for ways they could increase market share across three of their key accounts this Autumn, they came to Blue Chip for help. We looked at how …

1st October 2015

Blue Chip Appointed by Terraillon for UK-First Activity

Blue Chip is proud to announce our recent appointment by Terraillon, the world’s largest manufacturer of consumer scales. Our first campaign for the company will see us activate their ‘Jam …

23rd September 2015

Bermingham’s Back to Become Blue Chip New Business Bird

Former Blue Chip Account Director Kate Bermingham has returned to Blue Chip, sparking a wave of alliterative headlines. It’s the third time Kate, or ‘Betty’ as she’s known here at …

VIEWS

Download our latest white papers, opinion pieces and inspirational info digests.

how to drive loyalty fmcg

Our paper ‘Short-Term Tactics to Drive Long-Term Loyalty’ will show you how you can build a ‘path to preference’ for your brand, starting today.

Download
Renaissance_White Paper

‘Are promotional practitioners the true renaissance men of marketing?’ Find out how the polymath in us can help improve your marketing efforts.

Download
Spark_White Paper

How to put the spark back into your relationship with disaffected sales staff‘ will help you rekindle your bond and give sales the tools they need to help your brand grow.

Download
White Paper_Landing Page_Cuddly_Toy

‘Should YOU Jump on the Cuddly Toy Bandwagon?’ We explore the benefits and pitfalls of creating character premiums for FMCG brands.

Download
Seen_Jan_Views

‘SEEN’ is our monthly collection of inspirational campaigns from around the world. Download the latest edition now. And do let us know what you think!

Download
Mind_The_Gap_White Paper

Unlock the spending power in the UK’s forgotten generation. ‘Mind the Gap’  explores why ignoring the over 50’s could be costing your brand dearly.

Download

GET IN TOUCH

If you’re interested in how we can drive your consumers to positive action, give us a call. Better yet, pop in for a cuppa.

MANCHESTER
Blackfriars House, Parsonage
Manchester
M3 2JA
Call Ian on 0161 833 4300
LONDON
43 Whitfield Street
Fitzrovia
W1T 4HD
Call Myrtle on 0207 998 0110
RAR
Ipm
IGD
Popai
MAA