WE DRIVE PEOPLE TO POSITIVE ACTION

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Why? Because we’re people people.

Whether you’re targeting shoppers, consumers or businesses, no-one wakes up and suddenly decides to buy your brand or use your service.

They’re thinking about their family, their friends, jobs, money, traffic, getting the kids ready, their plans for the weekend…
basically anything but your brand.

It is our job to understand what makes them tick so that you can deliver the value they’re looking for at the perfect time for them.

WE'RE OMNI-CHANNEL MARKETERS

From sofa to store, we’ll help you pick the right mix of touchpoints, content and comms to reach your audience and guide them to positive action.

Whether that’s via promotional, retail, digital, mobile, experiential, direct, social or partnership marketing, we’ll help you reach your audience in the most effective and cost efficient way possible.

Omnichannel

OUR WORK

We’ve earned an enviable reputation for results and won over 100 awards for effectiveness.
Here are just a few of our recent campaigns.

PRAISE

NEWS

Read up on our latest campaigns, case studies and what we’ve been up to at Blue Chip.

2nd July 2015

Back With A Brand New Invention: Tasty B Goes Greek

This month sees the latest incarnation of Müller’s Tasty B rapping bear hit supermarket shelves – and this time he’s gone Greek. The campaign, created by Blue Chip Marketing, celebrates …

10th June 2015

Bearaking News! We Took Five Gongs At This Year’s IPM Awards

With just three campaigns entered into this year’s IPM Awards, we were delighted to have walked away with FIVE awards at this year’s ceremony. The scores on the doors were: Gold …

3rd June 2015

Blue Chip Appointed by North-West’s Farleys Solicitors

Blue Chip are delighted to announce their appointment by leading North West firm Farleys Solicitors LLP. Originally established in Blackburn in 1958, the practice has established an excellent reputation in …

7th May 2015

Blue Chip Voted UK’s Best Promotional Marketing Agency

Blue Chip are absolutely thrilled to have been named the UK’s Most Recommended Promotional Agency in this year’s RAR Awards. The Recommended Agency Register (RAR) Awards are based entirely on …

10th April 2015

Blue Chip Create The Ultimate Chip Tray For McCain

Our latest shopper marketing campaign ensures consumers enjoy perfectly cooked chips, every time, with a limited edition chip tray giveaway exclusive to Iceland shoppers. The campaign launches on the 15th April …

10th March 2015

Blue Chip Helps Turn Red Nose Day Golden For Comic Relief

When the team at Comic Relief were looking to surprise and delight purchasers of Red Noses, they asked Blue Chip to help develop Red Nose Day’s first ever consumer …

9th March 2015

We’re Finalists In The UK’s Most Recommended Agency Awards

Blue Chip are delighted to not only have been voted onto the Recommended Agency Register for the third year running, but to once again be a finalist in the Promotional …

8th January 2015

Shop & Win Relaunches Following 65% Increase In Basket Spend

Blue Chip and Spar UK are repeating last year’s ‘Shop & Win’ mobile campaign following the success of its first outing in August 2014. There was a redemption rate of …

6th November 2014

A First Look At Netto: Blue Chip Attends UK Store Opening

Today has been an exciting day for us shopper team members at Blue Chip as we attended the launch of the first Netto store to open since the brand’s return …

1st November 2014

Blue Chip Mo Bro’s Donate Their Bare Upper Lips To Charity

We’ve packed away the pumpkins at Blue Chip towers ready to usher in Movember – that time of the year when the men once again look like boys as they …

16th October 2014

McCain’s First Ever Experiential Campaign Offers Free Chip Jumpers

You’ve heard of jumpers for goalposts? Well now Blue Chip are bringing you jumpers for chips. To celebrate the return of its Chips for Tea ad to National TV, we’ve …

1st September 2014

We Create Rexel’s First-Ever Loyalty Campaign To Celebrate 75th Anniversary

ACCO Brands, one of the world’s leading suppliers of branded office products, is celebrating the 75th Anniversary of its Rexel portfolio with a dedicated loyalty scheme developed by Blue Chip. …

VIEWS

Download our latest white papers, opinion pieces and inspirational info digests.

how to drive loyalty fmcg

Our paper ‘Short-Term Tactics to Drive Long-Term Loyalty’ will show you how you can build a ‘path to preference’ for your brand, starting today.

Download
Renaissance_White Paper

‘Are promotional practitioners the true renaissance men of marketing?’ Find out how the polymath in us can help improve your marketing efforts.

Download
Spark_White Paper

How to put the spark back into your relationship with disaffected sales staff‘ will help you rekindle your bond and give sales the tools they need to help your brand grow.

Download
Shopping

‘Do bricks & mortar stores offer the true social shopper experience?’ Our Head of Shopper ponders the value of getting out and actually smelling the coffee.

Read More
Seen_Jan_Views

‘SEEN’ is our monthly collection of inspirational campaigns from around the world. Download the latest edition now. And do let us know what you think!

Download
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‘Does dynamic pricing risk turning personalisation into discrimination?’ Read our thought piece first published in Marketing Magazine and find out what’s in store.

Read More

GET IN TOUCH

If you’re interested in how we can drive your consumers to positive action, give us a call. Better yet, pop in for a cuppa.

MANCHESTER
Blackfriars House, Parsonage
Manchester
M3 2JA
Call Ian on 0161 833 4300
LONDON
43 Whitfield Street
Fitzrovia
W1T 4HD
Call Myrtle on 0207 998 0110
RAR
Ipm
IGD
Popai
MAA