We’re the UK’s most recommended promotional strategy
and activation agency. We’ve been around for over 20 years,
working with some of the world’s biggest brands.

Whether you want to increase your brand’s sales, penetration or market share,
we have the expertise to help you stay two steps ahead of the competition.

We’re also great to work with - at least that’s what long-standing
clients like Kellogg’s, O2 and 3M tell us.

Promotional strategy and activation is at the heart of what we do, but our expertise spans a whole world of marketing disciplines, allowing us to engage your shoppers on their terms.

Everything starts with our BluePrint, which combines consumer insight with creative innovation to deliver big ideas that impact across the whole path to purchase - in the home, in-store, in fact anywhere.

Click a world to explore further.

Retail & Shopper
  • Point of Sale
  • Tailor-made promotions
  • Retailer media planning
Promotional Marketing
  • On-pack promotions
  • Prize development
  • Handling & fulfilment
  • Premium sourcing
Digital & Social
  • Social strategy & analysis
  • Digital shopper marketing
  • Digital games
  • Digital content
  • Viral marketing
Business
  • Trade presentations & mailers
  • Staff incentives
  • B2B promotions
Experiential
  • Sampling
  • Demonstrations
  • Product challenges
Mobile
  • QR codes
  • Geofencing
  • Mobile coupons
  • Augmented reality
  • Text to win
  • App development
Direct
  • Direct mail
  • Door drops
  • e:Marketing
  • Mobile messaging
  • Coupon distribution
We’re proud to work with some of the world’s biggest and best loved brands,
year in, year out, both in the UK and across Europe.

McCain Jackets

We put aroma technology in the frozen aisle - a first for shopper marketing.


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McCain Jackets Scented Barkers

With a lot of mums preferring to give the frozen aisle the cold shoulder on shopping trips, Blue Chip were tasked with creating in-category engagement to help support the launch of McCain’s Ready Baked Jacket Potatoes.

We responded with a whiff of innovation and a first for the category – scented shelf barkers that released the aroma of freshly baked potatoes at the fixture.

Developing the technology for the frozen environment was not without its challenges, but the positive impact on sales already achieved across 600+ ASDA and Tesco stores is definitely not to be sniffed at.

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Imperial Leather Foamburst

We’re turning advertising into activated shoppers for Foamburst.


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Foamburst Geofencing & Door Drops

When Imperial Leather re-launched their new fragranced luxury
body washes, they needed a way to turn their Foamburst Genie
advertising into activated shoppers.

Blue Chip sprinkled on a little bit of mobile magic creating a
Geo-Fence campaign targeting possible consumers entering
designated hotspots within a specified perimeter of retail stockists,
all in line with live price offers.

To drive trial further, regional door drops featuring nearly half a
million money off next purchase coupons were distributed, helping to
get Foamburst on shopping lists up and down the country.

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MU Cheese & The Smurfs 2

We increased sales of MU
Cheese by 37%.



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MU Cheese & The Smurfs 2

How do you take a commoditised product like cheddar and create
a brand that’s the family cheese of choice? In little over 12 months, that’s what MU has managed to do, with a little expertise from Blue Chip.

We developed a partnership with Sony Pictures and The Smurfs 2
offering families the chance to win a Smurfs plush toy every single day

Families were turning blue in the face to get their  hands on special packs, driving sales up by 37% per week over the promotional period.

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O2 Star Trader

We increased Pay & Go sim
activations by 202%...
and counting.



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O2 Star Trader

When O2 were looking for effective ways to identify and recruit
lucrative customers through whom they could distribute Pay & Go
sims, they called on Blue Chip.

We created an advanced digital platform through which these
‘Star Traders’ could be rewarded. A dedicated CRM programme to
recruit and retain participants, mobilising an ongoing commission
scheme of £3 per sim activation.

The results to date are staggering: the Star Trader base has increased
by over 600% and sim activations have increased by 202%.

Definitely something to phone home about.


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If you’re interested in how we can help you make an impact in
your business, drop us a line. Better yet, pop in for a cuppa.

Manchester – 0161 833 4300
ian@wearebluechip.co.uk

London – 0207 998 0110
myrtle@wearebluechip.co.uk

We’re always on the lookout for talented people with a passion
for brands.

If you think you have the right combination of logic and magic
to help develop campaigns that work, we want to hear from you.

In return you can expect a decent package, an unprecedented
level of expert training and the chance to work on some of the
biggest and best brands in the UK.

Manchester
1 Central Street
Manchester
M2 5WR
Find us on Google

Tel: 0161 833 4300
Email: mcr@wearebluechip.co.uk
London
31-35 Kirby Street
Farringdon
London
EC1N 8TE
Find us on Google

Tel: 0207 998 0110
Email: ldn@wearebluechip.co.uk
© Blue Chip Marketing (UK) Ltd. 2014.
We’ve won over 100 awards for
our effectiveness, and counting...