WE DRIVE PEOPLE TO POSITIVE ACTION

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Why? Because we’re people people.

Whether you’re targeting shoppers, consumers or businesses, no-one wakes up and suddenly decides to buy your brand or use your service.

They’re thinking about their family, their friends, jobs, money, traffic, getting the kids ready, their plans for the weekend…
basically anything but your brand.

It is our job to understand what makes them tick so that you can deliver the value they’re looking for at the perfect time for them.

WE'RE OMNI-CHANNEL MARKETERS

From sofa to store, we’ll help you pick the right mix of touchpoints, content and comms to reach your audience and guide them to positive action.

Whether that’s via promotional, retail, digital, mobile, experiential, direct, social or partnership marketing, we’ll help you reach your audience in the most effective and cost efficient way possible.

OUR WORK

We’ve earned an enviable reputation for results and won over 100 awards for effectiveness.
Here are just a few of our recent campaigns.

PRAISE

NEWS

Read up on our latest campaigns, case studies and what we’ve been up to at Blue Chip.

5th June 2017

Cushelle & Blue Chip Create Zooper Duper On-Pack

Get your explorer’s hat on as Cushelle are giving shoppers the chance to win a Zooper Duper family day out at a zoo of their choice this Summer. The latest …

5th June 2017

TENA Treats Gives Shoppers a 1 in 3 Chance to Win

After the huge success of last year’s TENA Treats campaign, Blue Chip have once again been working with SCA to deliver a bigger and better offer for 2017. This year’s …

25th May 2017

Gourmet Society Partnership Drives Sim Sales for O2

Blue Chip have created a promotional partnership between O2 and the Gourmet Society to help drive sales and activations of online sim packs. Customers ordering an O2 sim pack online …

15th May 2017

Time for a Brand New Dawn at Blue Chip

Blue Chip continues to expand its account handling team with the appointment of Dawn Hulley, a hugely experienced Senior Account Director who has recently relocated to Manchester. Dawn joins the …

3rd May 2017

Award-Winning Star Trader Digital Platform Taken to Next Level

Despite having already taken the coveted title of O2’s most profitable acquisition channel, Blue Chip are always looking to push the boundaries of O2’s Star Trader platform. In addition to …

27th April 2017

We’re Voted the UK’s Top Promotional Agency

Blue Chip are absolutely thrilled to have been named the UK’s Most Recommended Promotional Agency in this year’s RAR Awards. The Recommended Agency Register (RAR) Awards are based entirely on …

11th April 2017

Blue Chip Deliver ‘The Source’ for Carphone Warehouse

This month sees the re-launch of all-new, completely modernized training platform ‘The Source’, as developed by Blue Chip. The Source is used by Carphone Warehouse staff and O2 store representatives, …

30th March 2017

National Trust Joins Doro to Appeal to Seniors Market

Blue Chip have created a promotional partnership between Doro and the National Trust to drive sales of the seniors-focussed handset. Anyone purchasing a Doro handset from O2 will receive an …

22nd February 2017

Adding Soap to the Nation’s Favourite Chips

McCain is bringing its sponsorship of Emmerdale to life this month with ‘The Great Village Raffle’, a 360o activation with a compelling on-pack promotion at its heart. Developed by Blue …

22nd February 2017

We Help Nestlé Purina with Dentalife Shopper Piece

Blue Chip are proud to announce we are now working with Nestlé Purina, helping with a number of shopper marketing initiatives for recent product launch Dentalife. Dentalife, a brand new …

8th February 2017

Blue Chip Relaunches O2 Star Trader

The O2 Star Trader platform has recently been given a face-lift with added functionality and a brand new design, all developed and managed by Blue Chip. Star Trader is an …

26th January 2017

Blue Chip Appointed Lead BTL Agency for SCA

Blue Chip has been appointed to work across SCA’s entire portfolio, now adding Velvet, Cushelle and Plenty to current brands Bodyform and TENA. The partnership will see the agency develop and …

VIEWS

Download our latest white papers, opinion pieces and inspirational info digests.

category management, range reviews, promotional marketing, blue chip

In ‘5 Ways to Ensure an All-Star Performance at the Next Range Review’ you’ll discover the insider tips on speaking the buyer’s language and getting, and staying, on shelf.

Download
forget big data, blue chip, blue chip marketing

‘Forget Big Data: How You Can Join the Consumer-Centric Party Right Now’ uncovers how to create marketing that moves, without the need for a super-computer.

Download
experiential marketing agency

‘Avoid the Financial Black Hole of Experiential’  will help you develop highly creative campaigns that effectively engage and also give you value for money.

Download
fixed-fee promotions

‘Risk-Free Ways to Drive Customer Acquisition and Save You Money’ explores how fixed-fee promotions can attract customers and may even save you £millions.

Download
Seen_Jan_Views

‘SEEN’ is our quarterly collection of inspirational campaigns from around the world. Download the latest edition now. And do let us know what you think!

Download

Unlock the spending power in the UK’s forgotten generation. ‘Mind the Gap’  explores why ignoring the over 50’s could be costing your brand dearly.

Download

GET IN TOUCH

If you’re interested in how we can drive your consumers to positive action, give us a call. Better yet, pop in for a cuppa.

MANCHESTER
Blackfriars House, Parsonage
Manchester
M3 2JA
Call Ian on 0161 833 4300
LONDON
43 Whitfield Street
Fitzrovia
W1T 4HD
Call Myrtle on 0207 998 0110
RAR
Ipm
IGD
Popai
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