WE DRIVE PEOPLE TO POSITIVE ACTION

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Why? Because we’re people people.

Whether you’re targeting shoppers, consumers or businesses, no-one wakes up and suddenly decides to buy your brand or use your service.

They’re thinking about their family, their friends, jobs, money, traffic, getting the kids ready, their plans for the weekend…
basically anything but your brand.

It is our job to understand what makes them tick so that you can deliver the value they’re looking for at the perfect time for them.

WE'RE OMNI-CHANNEL MARKETERS

From sofa to store, we’ll help you pick the right mix of touchpoints, content and comms to reach your audience and guide them to positive action.

Whether that’s via promotional, retail, digital, mobile, experiential, direct, social or partnership marketing, we’ll help you reach your audience in the most effective and cost efficient way possible.

Omnichannel

OUR WORK

We’ve earned an enviable reputation for results and won over 100 awards for effectiveness.
Here are just a few of our recent campaigns.

PRAISE

NEWS

Read up on our latest campaigns, case studies and what we’ve been up to at Blue Chip.

5th October 2016

Meet the New Recruit: Jayati Sareen

Who had the pleasure of your employment previously?   An integrated agency based in London called Brave.    What kind of projects have you worked on previously?   I have worked on so …

5th October 2016

We Get GOLD on First-Ever POPAI Award Outing

Blue Chip has fought off some huge names in the Shopper Marketing arena to secure GOLD at the POPAI awards last night. The award was in the  ‘Grocery, Convenience & …

28th September 2016

The Great Blue Chip Bake Off for MacMillan

Spirits in the Blue Chip office were as high as a well-risen soufflé yesterday as the team got to take part in our third MacMillan Coffee Morning. Tasked with bringing in goodies …

30th July 2016

Meet the New Recruit: James Mellor

Blue Chip Manchester continues to attract top London talent with the arrival of James Mellor, formerly of Coca Cola. We asked him a few questions about himself. Where were you …

1st July 2016

We’ve Been Shortlisted for a POPAI Award

Blue Chip continues to innovate in the world of Shopper Marketing, this time earning a POPAI nomination for our work on SCA’s Bodyform brand. The shortlist was announced yesterday at …

12th April 2016

Blue Chip’s Ladies Day At Aintree Races

Given our recent appointment by Crabbie’s Alcoholic Ginger Beer, we felt a trip to Aintree, home of their titular Grand National, had to be on the cards for our early …

9th March 2016

Our Magnificent Seven Perform MAArvellously

It is with extreme pride that we can reveal the results of this year’s MAA Diploma in Integrated Marketing. There were distinctions all-round in our London office as Kit Sheppard …

24th February 2016

Our TENAgrams Celebrate £100m In TENA Sales

When TENA hit the £100m sales mark in the UK this month, they naturally wanted to shout about it. In response to the brief to let both trade buyers and …

10th February 2016

It’s Off! New Crabbie’s Grand National On-Pack

We’ve been chomping at the bit to get out of the gate since we were appointed by Halewood International, and now we have, with a Grand National themed promotion running …

8th February 2016

North East Enjoys a Treat in Flamin’ Tasty Campaign

Following our appointment by Kepak Convenience Foods in November, we’ve just rolled out our first integrated campaign for their Rustlers brand. The ‘Flamin’ Tasty’ activity has been developed to drive …

21st January 2016

Let’s Crack Open the Crabbie’s. We Won Halewood!

We’re pleased as punch (or should that be beer?) to announce we’ve been appointed by Halewood International, the UK’s largest independent drinks manufacturer and distributor.

20th January 2016

Bodyform Thinks Pink with Latest Consumer Campaign

Bodyform have kicked off their latest promotional activity this New Year with ‘The Pink Ticket’ – an instant win promotion offering ten lucky shoppers a trip for two to New …

VIEWS

Download our latest white papers, opinion pieces and inspirational info digests.

category management, range reviews, promotional marketing, blue chip

In ‘5 Ways to Ensure an All-Star Performance at the Next Range Review’ you’ll discover the insider tips on speaking the buyer’s language and getting, and staying, on shelf.

Download
forget big data, blue chip, blue chip marketing

‘Forget Big Data: How You Can Join the Consumer-Centric Party Right Now’ uncovers how to create marketing that moves, without the need for a super-computer.

Download
experiential marketing agency

‘Avoid the Financial Black Hole of Experiential’  will help you develop highly creative campaigns that effectively engage and also give you value for money.

Download
fixed-fee promotions

‘Risk-Free Ways to Drive Customer Acquisition and Save You Money’ explores how fixed-fee promotions can attract customers and may even save you £millions.

Download
Seen_Jan_Views

‘SEEN’ is our quarterly collection of inspirational campaigns from around the world. Download the latest edition now. And do let us know what you think!

Download
Mind_The_Gap_White Paper

Unlock the spending power in the UK’s forgotten generation. ‘Mind the Gap’  explores why ignoring the over 50’s could be costing your brand dearly.

Download

GET IN TOUCH

If you’re interested in how we can drive your consumers to positive action, give us a call. Better yet, pop in for a cuppa.

MANCHESTER
Blackfriars House, Parsonage
Manchester
M3 2JA
Call Ian on 0161 833 4300
LONDON
43 Whitfield Street
Fitzrovia
W1T 4HD
Call Myrtle on 0207 998 0110
RAR
Ipm
IGD
Popai
MAA