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Why? Because we’re people people.

Whether you’re targeting shoppers, consumers or businesses, no-one wakes up and suddenly decides to buy your brand or use your service.

They’re thinking about their family, their friends, jobs, money, traffic, getting the kids ready, their plans for the weekend…
basically anything but your brand.

It is our job to understand what makes them tick so that you can deliver the value they’re looking for at the perfect time for them.


From sofa to store, we’ll help you pick the right mix of touchpoints, content and comms to reach your audience and guide them to positive action.

Whether that’s via promotional, retail, digital, mobile, experiential, direct, social or partnership marketing, we’ll help you reach your audience in the most effective and cost efficient way possible.



We’ve earned an enviable reputation for results and won over 100 awards for effectiveness.
Here are just a few of our recent campaigns.



Read up on our latest campaigns, case studies and what we’ve been up to at Blue Chip.

26th November 2015

Blue Chip Hosts Inaugural Northern MAA Integrated Marketing Diploma

It’s not often we get to play host to some of the UK’s biggest names in marketing, or indeed some of its future stars, but that’s precisely what happened when …

25th November 2015

Manchester Is Cooking Up a Storm with Tasty New Client Rustlers

The Blue Chip Manchester office are flaming thrilled to welcome Kepak Convenient Foods Ltd to our client list. Blue Chip were appointed following a two-way pitch against Bray Leino in which we …

25th November 2015

It’s Growing Up North – Manchester Gets Four New Starters

The numbers at Blue Chip Manchester are swelling more quickly than the rivers (yes, it’s raining) as we welcome four new recruits to the northern team. Rachel Lofthouse joins as …

25th November 2015

McCain Give Away £1.6m of Roasting Trays in Shopper Campaign

To support the launch of their delicious NEW Roasts, McCain are offering a FREE limited edition roasting tray to Iceland customers this month. Developed by Blue Chip’s London office, the …

21st October 2015

Blue Chip Go On Strike to Win IPM Bowling Tournament

This month saw Blue Chip crowned champions at the second-ever IPM Manchester Bowling Tournament. Taking place at All Star Lanes in the city’s Great Northern Warehouse, a number of agencies …

6th October 2015

We Create Digital Proximity Campaign for Buxton

When Buxton were looking for ways they could increase market share across three of their key accounts this Autumn, they came to Blue Chip for help. We looked at how …

1st October 2015

Blue Chip Appointed by Terraillon for UK-First Activity

Blue Chip is proud to announce our recent appointment by Terraillon, the world’s largest manufacturer of consumer scales. Our first campaign for the company will see us activate their ‘Jam …

23rd September 2015

Bermingham’s Back to Become Blue Chip New Business Bird

Former Blue Chip Account Director Kate Bermingham has returned to Blue Chip, sparking a wave of alliterative headlines. It’s the third time Kate, or ‘Betty’ as she’s known here at …

21st September 2015

Our Experiential Event Helps O2 Lock Students into the Brand

When O2 were looking for ways to engage a freshers audience, embarking on independence and keen to start making their own purchasing decisions, two things sprang to mind: shopping and …

10th September 2015

London and Manchester Blue Chippers Get Their Jog On

Blue Chippers have been getting their jog on this month with London and Manchester team members both taking on different running challenges. On a wet Autumnal evening in early September, …

1st September 2015

SPAR’S Shop & Win 3: The Award-Winner Returns Bigger Than Ever

Following the staggering success to date of SPAR’s Shop & Win campaign devised by Blue Chip, it is set to return to reward more shoppers than ever before from September …

19th August 2015

Welcome Back! Sam Cox Returns to Join Planning Team

We are delighted to be welcoming Sam Cox back to the Blue Chip fold following a nine month “special project”. Sam has been on maternity leave, bringing beautiful baby Tilly into …


Download our latest white papers, opinion pieces and inspirational info digests.

how to drive loyalty fmcg

Our paper ‘Short-Term Tactics to Drive Long-Term Loyalty’ will show you how you can build a ‘path to preference’ for your brand, starting today.

Renaissance_White Paper

‘Are promotional practitioners the true renaissance men of marketing?’ Find out how the polymath in us can help improve your marketing efforts.

Spark_White Paper

How to put the spark back into your relationship with disaffected sales staff‘ will help you rekindle your bond and give sales the tools they need to help your brand grow.


‘Do bricks & mortar stores offer the true social shopper experience?’ Our Head of Shopper ponders the value of getting out and actually smelling the coffee.

Read More

‘SEEN’ is our monthly collection of inspirational campaigns from around the world. Download the latest edition now. And do let us know what you think!


‘Does dynamic pricing risk turning personalisation into discrimination?’ Read our thought piece first published in Marketing Magazine and find out what’s in store.

Read More


If you’re interested in how we can drive your consumers to positive action, give us a call. Better yet, pop in for a cuppa.

Blackfriars House, Parsonage
M3 2JA
Call Ian on 0161 833 4300
43 Whitfield Street
Call Myrtle on 0207 998 0110