Positive Actions-01
Positive Actions-02
Positive Actions-03
Positive Actions-04
Positive Actions-05

Why? Because we’re people people.

Whether you’re targeting shoppers, consumers or businesses, no-one wakes up and suddenly decides to buy your brand or use your service.

They’re thinking about their family, their friends, jobs, money, traffic, getting the kids ready, their plans for the weekend…
basically anything but your brand.

It is our job to understand what makes them tick so that you can deliver the value they’re looking for at the perfect time for them.


From sofa to store, we’ll help you pick the right mix of touchpoints, content and comms to reach your audience and guide them to positive action.

Whether that’s via promotional, retail, digital, mobile, experiential, direct, social or partnership marketing, we’ll help you reach your audience in the most effective and cost efficient way possible.



We’ve earned an enviable reputation for results and won over 100 awards for effectiveness.
Here are just a few of our recent campaigns.



Read up on our latest campaigns, case studies and what we’ve been up to at Blue Chip.

19th August 2015

Welcome Back! Sam Cox Returns to Join Planning Team

We are delighted to be welcoming Sam Cox back to the Blue Chip fold following a nine month “special project”. Sam has been on maternity leave, bringing beautiful baby Tilly into …

18th August 2015

Genius Blue Chip Campaign Awards Shoppers £1,000 For Their Tips

This September will herald the launch of a brand new on-pack promotion for number one household towel brand Plenty. Created by Blue Chip, ‘Genius Tips’ sees shoppers have the opportunity …

10th July 2015

Blue Chip’s Summer Do Up North 2015: The Highlights

Despite those of us North of the Watford Border enjoying (and we use that term loosely) a mixture of weather this Summer, the sun shone brightly on Blue Chip’s Summer …

2nd July 2015

Back with a Brand New Invention: Tasty B Goes Greek On Us

This month sees the latest incarnation of Müller’s Tasty B rapping bear hit supermarket shelves – and this time he’s gone Greek. The campaign, created by Blue Chip Marketing, celebrates …

10th June 2015

Bearaking News! We Took Five Gongs At This Year’s IPM Awards

With just three campaigns entered into this year’s IPM Awards, we were delighted to have walked away with FIVE awards at this year’s ceremony. The scores on the doors were: Gold …

3rd June 2015

Blue Chip Appointed by North-West’s Farleys Solicitors

Blue Chip are delighted to announce their appointment by leading North West firm Farleys Solicitors LLP. Originally established in Blackburn in 1958, the practice has established an excellent reputation in …

7th May 2015

Blue Chip Voted UK’s Best Promotional Marketing Agency

Blue Chip are absolutely thrilled to have been named the UK’s Most Recommended Promotional Agency in this year’s RAR Awards. The Recommended Agency Register (RAR) Awards are based entirely on …

10th April 2015

Blue Chip Create The Ultimate Chip Tray For McCain

Our latest shopper marketing campaign ensures consumers enjoy perfectly cooked chips, every time, with a limited edition chip tray giveaway exclusive to Iceland shoppers. The campaign launches on the 15th April …

10th March 2015

Blue Chip Helps Turn Red Nose Day Golden For Comic Relief

When the team at Comic Relief were looking to surprise and delight purchasers of Red Noses, they asked Blue Chip to help develop Red Nose Day’s first ever consumer …

9th March 2015

We’re Finalists In The UK’s Most Recommended Agency Awards

Blue Chip are delighted to not only have been voted onto the Recommended Agency Register for the third year running, but to once again be a finalist in the Promotional …

8th January 2015

Shop & Win Relaunches Following 65% Increase In Basket Spend

Blue Chip and Spar UK are repeating last year’s ‘Shop & Win’ mobile campaign following the success of its first outing in August 2014. There was a redemption rate of …

6th November 2014

A First Look At Netto: Blue Chip Attends UK Store Opening

Today has been an exciting day for us shopper team members at Blue Chip as we attended the launch of the first Netto store to open since the brand’s return …


Download our latest white papers, opinion pieces and inspirational info digests.

how to drive loyalty fmcg

Our paper ‘Short-Term Tactics to Drive Long-Term Loyalty’ will show you how you can build a ‘path to preference’ for your brand, starting today.

Renaissance_White Paper

‘Are promotional practitioners the true renaissance men of marketing?’ Find out how the polymath in us can help improve your marketing efforts.

Spark_White Paper

How to put the spark back into your relationship with disaffected sales staff‘ will help you rekindle your bond and give sales the tools they need to help your brand grow.


‘Do bricks & mortar stores offer the true social shopper experience?’ Our Head of Shopper ponders the value of getting out and actually smelling the coffee.

Read More

‘SEEN’ is our monthly collection of inspirational campaigns from around the world. Download the latest edition now. And do let us know what you think!


‘Does dynamic pricing risk turning personalisation into discrimination?’ Read our thought piece first published in Marketing Magazine and find out what’s in store.

Read More


If you’re interested in how we can drive your consumers to positive action, give us a call. Better yet, pop in for a cuppa.

Blackfriars House, Parsonage
M3 2JA
Call Ian on 0161 833 4300
43 Whitfield Street
Call Myrtle on 0207 998 0110